The websites − and https://www/ (“Websites”) are made available by Ace Instruments (“Ace” or “We” or “Our”). Ace has created this Privacy Policy (“Policy”) to demonstrate our firm commitment to protecting the information you (“User” or “You”) submit while using the Websites. The manner in which this information is collected, retained, shared, stored, and processed by us is addressed in this Policy.

This Policy is an electronic record in the form of an electronic contract as per the provisions of the Information Technology Act, 2000 and the rules made thereunder and constitutes a legal agreement between the User, as the user of the Websites, and Ace, as the owner of the Websites. The User, if a natural person, must be at least 18 (eighteen) years of age. In the event the User is less than 18 years of age, the User must read through this Policy with their parent or legal guardian, and in such a case this Policy shall be deemed to be a contract between Ace, and User’s parent or legal guardian and to the extent permissible under applicable laws, enforceable against the User.

By using or accessing either of the Websites, you agree and accept the present Policy and You hereby consent to Ace collecting, processing, using, disclosing, sharing and transferring your information and personal data.

By using the Platform, You expressly consent to Our use and disclosure of Your personal information in accordance with this Policy.

Information We Collect

For the purpose of this Policy, the term “Personal Information” shall include the information that can be used to uniquely identify or contact the User. In order to provide access to the Our Websites, and provide relevant information desired by the User, We may collect a variety of Personal Information, including but not limited to the following: 

  1. User’s name;
  2. Phone number;
  3. E-mail address; and
  4. User’s company name. 

We shall also provide You with the opportunity to either request correction of data relating to your Personal Information if the same is inaccurate; or delete the data. Further, We may decline to process requests which We find to be contrary to the terms laid down under this Policy or any applicable laws, or which require disproportionate technical effort, jeopardize the privacy of others or are extremely impractical. The Personal Information is collected from You in a voluntary manner when You provide your credentials on the Website. You may choose to not provide such Personal Information to Ace.

You further agree to the data automatically collected by cookies on the Websites which shall collect miscellaneous information including but not limited to the time spent by You on the Websites, the manner in which You interact with the Websites and to provide you with personalised recommendations through digital advertisements. 

Use of the Information

The Personal Information You provide may be used for Ace’s legitimate business interests in connection with your use of the Websites, including but not limited to sending you updates regarding Our various products and services, responding to your queries and to personalise your experience with the Websites. We may further use this information to better understand our users in general and to improve the content and functionality of the Websites. 

Information Disclosure by Ace

We do not sell the Personal Information of the Users to other parties. We further do not share such information with third party business entities for their marketing or advertising purposes, unless you explicitly allow us to do so in accordance with the terms of this Policy. 

In certain cases, it may be essential for us to share your information with certain third-parties. Such third-parties may include:

  1. Third-party service providers who we may contract to serve personalised ads on our behalf across the internet to You in relation to the products and services advertised on Our Websites. 
  2. Associated business entities which shall include Ace’s affiliates including but not limited to Instrukart in order to offer relevant products and offers to You. 

The third-parties to whom Ace discloses such Personal Information shall not be authorised to further disclose this information to any other party. 

Protection of Personal Information

Ace limits access to Personal Information to authorized employees and associates. Furthermore, Ace has deployed all requisite physical, electronic and procedural safeguards to protect the information against loss, misuse, damage or modification and unauthorized access or disclosure and have employed all reasonable measures in order to preserve the safety of the information provided by You. 

We however, cannot guarantee the privacy of Personal Information You transmit over the web or that may not have been securely transmitted. 

Modifications or Updates to the Policy

Ace reserves the right to modify or update this Policy at any time, with or without advance notice. In the event there are significant changes in the way Ace treats Your Personal Information, Ace will send You an email, as provided for above. Unless stated otherwise, this Policy applies to all information that Ace has about You and your company. Notwithstanding the above, Ace shall not be required to notify You of any changes made to this Policy. If You use the Websites after the notice of changes have been sent to You or published on the Platform, You hereby provide Your consent to the modified or updated Policy, as the case may be. 

Instruments that exceed your technical expectation

Comprehensive and customized IAQ solutions for all applications